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JOB POSTINGS
As a member, you may submit a job posting to RMSCA to be placed on the website for public access. Please send Job postings to Communications@rmsca.net. Job postings will be removed at the end of a full calendar month.
POSTING 1 of 2
Marketing Coordinator - Town Center at Aurora
Posted: June 5, 2019 Full-Time - Aurora, CO, USA
The Marketing Coordinator is an integral part of the property team and a key resource to tenants. They work collaboratively with key corporate cross-functional partners (Marketing, Property Management, Operations, Sponsorship, Specialty Leasing and Leasing).
The Marketing Coordinator is customer-centric and community-oriented. They adapt, translate and tailor corporate direction based on the needs and preferences of their demographic constituency.
The Marketing Coordinator supports the WPG goal of Pathway to Profit. Secures Sponsorship (in partnership with General Manager) for all local events.
The Marketing Coordinator is keenly aware of the current retail landscape, consumer trends and the competitive landscape.
The Marketing Coordinator cultivates relationships and builds strong rapport with tenants. They serve as a key resource for both existing and new, seeking out and providing proactive thought-partnership and tactics to increase traffic and sales.
The Marketing Coordinator is digitally savvy. They leverage and optimize various social and web platforms to create awareness of on-property events, engage with their shoppers and positively projects the property through dynamic content (on-property experiences).
The Marketing Coordinator is detail-oriented, effectively working on multiple projects concurrently and has the innate ability to get things done with speed and urgency. They excel at implementation.
Event/Programming Execution
Assists in executing Corporate Directives, New Initiatives, Events, and Holiday campaigns as designed.
Proactively shares new ideas to activate common-area.
Partners with GM to develop, pitch and secure local event sponsorship to increase incremental revenue.
Partners with external vendors as needed.
Utilizes the WPG Tracking System to capture all event content and results.
Captures necessary Proof of Performance and document event learnings / hindsight via WPG tracking tool.
Executes digital, social, web and PR strategies as prescribed by Corporate Marketing to create awareness for upcoming events. Assess effectiveness of results.
Leverage events to increase data capture for future use.
Digital Marketing Execution
Maintain all Events information and off-cadence hours of operation via website CMS.
Access all social credentials through WPG approved tool.
Abide by WPG brand standards and best practices as directed by Corporate Marketing.
Create and curate local experiential event content through capturing on-property event photos and/or video.
Support and promote new tenants / Grand Openings.
Maintain content calendar, inclusive of property creative, for Facebook and Instagram.
Increase and cultivate property level email program. Strategically plan and create emails.
Marketing Coordinators will capture, curate and create digital messaging, but all shopper facing communications will be published and reviewed by the Marketing Director or General Manager.
Tenant / PR / & Community Relations
Proactively and consistently engage with tenants through effective tenant meetings and tenant newsletter (as needed).
Provides thought-partnership and activation opportunities for under-performing tenants.
Traditional & Digital Ad Buying
Evaluate effectiveness of any/all purchased media within the greater marketing mix.
Submit creative requests for any and all traditional or digital ads with corporate creative teams.
Creative Services Partnership
Partner with Creative Services on-property needs including custom signage, all necessary non-custom creative via print portal. Coordinate local printing needs.
Additional Key Responsibilities
Maintain awareness of current retail trends and competitive landscape (digital platforms and property) to gain insight.
All other duties as assigned.
Requirements:
Bachelor’s Degree (Marketing or Communications preferred) or equivalent experience.
Minimum of 2 to 4 years in Retail, Hospitality, Marketing and/or Shopping center experience.
Creative problem solver and the ability to identify problems and proactively bring issues to resolution with speed
Excellent time management and the ability manage multiple priorities concurrently.
Demonstrated business acumen, and ability to drive results via Sales/Sponsorship.
Strong communication skills both written and verbal. Strong Presentation Skills.
Social media marketing experience: Facebook & Instagram
Experience in planning, coordinating and executing events
Comprehensive understanding of business development, marketing and merchandising techniques.
Flexible work schedule and ability to work some nights and weekends to meet the demands of the business.
Familiarity with Microsoft office suite and Apple iOS (iPad, iPhone)
Washington Prime Group offers:
Competitive salaries and comprehensive benefits including health, dental, 401k with no vesting schedule, and paid time off
On-going learning opportunities within a rewarding work environment
Career experiences that can span different WPG departments and functions with opportunities for personal and professional growth
Qualifications Education Required
Bachelors or better in Marketing.
POSTING 2 of 2
VESTAR
Marketing Coordinator
Reports to: Renee Bochnovich, Marketing Director / rbochnovich@vestar.com
Location: Position based in Westminster, Colorado
Full-time salaried position w/benefit package
With the supervision of the Marketing Director, duties and responsibilities include, but are not limited to:
- Establish positive working relationships with property team with timely and thorough communication
- Assist in planning and execution of on-going, weekly event series and other promotional events, coordinating details and needs with the property team, outside vendors and event partners. Act as on-site event coordinator for all events
- Assist with digital marketing efforts including:
- Website maintenance
- Email communication
- Social media
- Assist with on-mall collateral and advertising production efforts
- Organize and maintain tenant relations including frequent contact with tenants to assist with individual marketing campaigns, sales and promotions, as well as, encourage participation in center programming and PR efforts
- Plan bi-annual marketing meetings for center retailers and restaurants
- Establish and maintain mutually beneficial relationships with area hotels, businesses, community groups and chambers
- Complete administrative tasks including invoice processing, tracking and summarizing data points, monthly reporting, filing
- Special research/marketing projects as assigned
- Occasional travel using own transportation to off-site locations (day trips only) within the greater Denver Metro area
Qualifications:
- Self-Starter! Need someone who can take projects and work on them with guidance but does not need micro-level training.
- Highly motivated to elevate the event experience and can take ownership of events.
- Ability to work flexible schedule including nights and weekends.
- Well versed in social media platforms and tools. Understanding of general business guidelines and practices as it pertains to social media sites is a big plus.
- Background in retail and/or events is a bonus, but not a requirement. The right candidate will enjoy exploring trends and trying new places.
- Understanding of the basic principles of public relations and/or marketing.
- Must have solid working knowledge of Word, PowerPoint, and Excel.
- Excellent written and oral communication and interpersonal skills.
- Bachelor’s Degree is required.
- Individual, reliable transportation is required.
Preferences:
- Familiarity with the greater Denver Metro region, especially the north Denver metro (Westminster, Thornton, Broomfield, Northglenn, etc.).
- Reside in reasonably close proximity to Westminster, Colorado
Please send cover letter and resume to Renee Bochnovich, Marketing Director / rbochnovich@vestar.com
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